\ Specialty in Editorial and Advertising Design

Specialty in Editorial and Advertising Design

This specialty responds to the current demand of publishing companies demanding experts in the areas of marketing, design, and communication, to set trends in the digital and print media and in the editorial process.

Our commitment is to develop the best creative talent in Latin America. Therefore, we created the Roberto Garza Sada Center (CRGS), a space for ideas and expressions where the most brilliant, forward-thinking, and creative students from the Art, Architecture, and Design Division come together.

Aim of Program

To enhance the training of professionals in the areas of marketing, design, and communication who, through the knowledge and analysis of the editorial design of the production and prepress technological aspects, transfer the design strategies to the print media and participate in the generation of innovation actions that are incorporated into their professional practice.

Student learning outcomes

Develop basic knowledge that serves as a foundation, update, and adaptation to the environment, guaranteeing the successful practice of the profession.

Development of specific abilities within their area of expertise, both in the exercise of their professional practice and in their development within organizations.

Students will venture into more general areas such as marketing, advertising, product development and, of course, into the management of their own businesses or organizations within their field of work.

Admission profile

Creative
Innovative and visionary
Capacity to synthesize and communicate information
Good judgement and common sense
Interested in the use of computer tools
Sensitivity to the formal and structural aspects of the environment
Interest in shaping the communicative processes
Positive attitude toward change
A socially committed person

Graduate Profile

Graduates from the Specialty in Editorial and Advertising Design will be able to design, communicate, develop, and implement effective visual communication projects in print media.

Schedule

This graduate program holds classes two or three times per week, on weekdays, from 18:30 to 21:30 hrs. A workshop is held on two Saturdays.

Admission requirements

Hold an undergraduate degree.

Attend an interview with the dean of the graduate programs at the Art, Architecture, and Design Division, DAAD. You should bring your résumé, letter of intent, and work portfolio.

Submit the Application for Admission to the Graduate School with the requested documents. [Download PDF application]

Take the Graduate Level Admission Competency Evaluation (ECIP).


Director of Academic Program

José Luis Preciado Chagoya
[email protected]
CRGS, Office 310.2
+52 (81) 8215-1000 ext. 1203