Specialty in Electronic Marketing Design
The specialty in Electronic Marketing Design enables the transfer of marketing strategies to the electronic media, strengthen technological and information design aspects, and use the best technology to support client management, advertising, and merchandising processes. It provides participants with cutting-edge skills for the design of Internet strategies.
Our commitment is to develop the best creative talent in Latin America. Therefore, we created the Roberto Garza Sada Center (CRGS), a space for ideas and expressions where the most brilliant, forward-looking, and creative students of the Art, Architecture, and Design Division come together.
Aim of Program
To train experts in electronic media marketing strategies who are capable of managing technology and information design, utilizing the best technology to support client management, advertising, and marketing processes, incorporating cutting-edge skills for the design of Internet strategies.
Student learning outcomes
Master the use of design concepts in multimedia, interactive design and/or editorial design in the application of design problems.
Develop the capacity and knowledge necessary to interpret and apply information coming from other areas such as marketing, advertising, resource management, product development, and art management.
Develop research skills in new techniques and theories of contemporary design to create projects bearing innovative trends.
Delve into the knowledge of new techniques, concepts, and theories that will help participants to manage current and future work more effectively.
Create empathy skills to identify a client’s needs.
Innovative and visionary
Capacity to synthesize and communicate information
Good judgement and common sense
Interest in the use of computer tools
Sensitivity to the formal and structural aspects of the environment
Interest in shaping the communicative processes
Positive attitude toward change
A socially committed person
Graduates from the Specialty in Electronic Marketing Design will be able to design, communicate, develop, and implement effective visual communication projects in digital and print media.
This graduate program holds classes two or three times per week, on weekdays, from 18:30 to 21:30 hrs. A workshop is held on two Saturdays.
Hold an undergraduate degree.
Attend an interview with the dean of the graduate programs at the Art, Architecture, and Design Division, DAAD. You should bring your résumé, letter of intent, and work portfolio.
Submit the Application for Admission to the Graduate School with the requested documents. [Download PDF application]
Take the Graduate Level Admission Competency Evaluation (ECIP).
Director of Academic Program
José Luis Preciado Chagoya
CRGS, Office 310.2
+52 (81) 8215-1000 ext. 1203