\ Graphic Design

Graphic Design

Our students are prepared to confront with excellence practical challenges and to diagnose solutions in an analytical basis and with a creative focus.

Our students have won major design contests and most of the start working even before graduating. Their quality is vouched for by their acceptance at highly selective, internationally renowned organizations such as Rhode Island School of Design (USA), York University (Canada), University of Arts London (UK), ELISAVA (Spain), and the Politécnico de Milano (Italy).

Photo by: UDEM archive

Aim of degree program

To train professionals who are capable of developing visual communication strategies over various broadcasting channels. Additionally, to have control over the whole graphic composition process applied to print or digital mass media, using solid theoretical, practical, and research foundations through design methodology in order to put their creativity at the service of the community to facilitate, contribute to, innovate, and influence the comprehensive communication processes of brands, individuals, and organizations.

Admission profile

Candidates to study this program must be oriented to the search, organization, and processing of information in a scientific, reasoned manner; with an affinity for discovering the reason for and  operation of the processes surrounding them, especially social and cultural processes; with skill and potentiality in the areas of visual communication and culture, with an innate curiosity about their history and development; with the ability to handle and process the material and technological advances in their area of work, and with the capacity to interact with and lead multidisciplinary teams in projects with a high level of complexity within an environment of initiative and development.

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Student learning outcomes

  • Get acquainted with the history, methodology, tools, processes, materials, and management of Graphic Design in order to develop the skills necessary for the appropriate solution to any type of market problems. 

  • Issue critical judgment on design and its visual communication, based on theoretical foundations as well as on norms and standards.

  • Develop skills for analysis, synthesis, interpretation, creativity, leadership, team work, use of technology, and being an enterpriser related to identity as human beings, a culture, and a social environment

  • Interact with interdisciplinary teams in the research and development areas toward appropriate market solutions.

  • Combine research, initiative, improvement, objective judgment, resolution to change, responsibility, social equality, and constant development.

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Field of work

Graduates from the undergraduate degree program in Graphic Design (LDG) can work in companies in the areas of design, image, promotion, advertising, product development, marketing, communication, digital media, web site management, and other areas involving processes to communicate ideas and messages. 

On their own, graduates will be able to develop by creating their own design studio, attending to areas such as image and brand development, advertising, promotion, digital design, photographic design, multimedia design and development, web design and development, color advisory, and visual communication strategies.

Professional success

An UDEM LDG can work as a(n):

  • Identity Systems Designer
  • Brand Communication Agent
  • Editorial Designer 
  • Advertising Strategy Designer
  • Creative Director
  • Exhibition Designer
  • Project Leader
  • Account Executive
  • Web and Digital Designer
  • Visual Communication Consultant
  • Photographer
  • Illustrator
  • Graphic Animator
  • Among others​​

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Academic Program Director

José Luis Preciado Chagoya
Director of Academic Program
jose.preciado@udem.edu
CRGS, office 310.2
+52 (81) 8215-1000 ext. 1203