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Daniela Casso and Cristina Cantú

Graphic Design students

Photo by: UDEM archive

Omius

They graduated from the Graphic Design program in the Fall of 2016. They collaborated with Omius, a company that focuses on the application of technology to garments, for the development their brand identity. This project was their Final Evaluation to obtain their degree. They earned a distinction for presenting an excellent dissertation.

For the launch of their first product, a smart jacket that can vary its thermal protection to adapt to the user’s needs, Daniela and Cristina took as reference the ability of plants to control their temperature through microscopic holes that open and close. The concept of dynamism and adaptability is reflected in the visual identity of Omius, which is always represented as an image in motion. Through a technique called scanimation, they succeeded in giving the logo a motion effect which they applied to various printed materials of the brand.

Photo by: UDEM archive

Photo by: UDEM archive

Photo by: UDEM archive